Sleep more, become a dreamboat

Posted on July 11, 2013 at 9:10 am

Most of us know it’s not cool to come into work talking about your weekend drinking binge. So why, in so many corporate cultures, is it still ok to accept, admire, and even brag about functioning on just three hours of sleep a night?

Extreme BMX bikers, entrepreneurs, and caffeine addicts (and the marketing machines that target them) have long glorified a lack of sleep – equating it with drive, ambition, and general bad-assery.

Yet there’s more and more research out there that points to exactly the opposite  – not getting enough zzz’s kills our concentration, short-term memory, productivity, mood, sensitivity to pain and immune function. It even makes you fatter than you would otherwise be. In fact, Harvard Medical School’s Dr. Russell Sanna goes as far as to suggest that being overtired is as detrimental to work performance as showing up to work drunk.

Studies have also found a strong link between sleep and testosterone. For those of you who were burning the midnight oil last night, let us repeat – your lack of sleep is making you ugly, stupid, and undersexed.

The good news is that there’s a strong movement to promote a better night’s sleep – from a growing public awareness that too much screen time too late in the evening can interfere with quality rest, to the many biometric trackers out there that log REM sleep, to the efforts of big-name researchers and personalities like the folks on the Harvard Executive Sleep Council.

We just need to overcome the popular perception that if you’re sleeping, you must be missing out on something fun and fantastic and Facebook-worthy.

So we say it’s time to give sleep a sexy makeover – to make it as attractive and desirable and attainable as Red Bull and the like have done for staying awake. To tap into the magic of dreams, to tug on people’s vanity, to promise they’ll be able to do even more and better work when they’re well rested. To strip away the embarrassment of getting eight hours of sleep and instead make it a badge of honor.

And maybe even make a good night’s sleep seem as desirable and brag-worthy as some of that other stuff that goes on in bedrooms around the world.  Sweet dreams – hummina hummina!

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  • john durant August 26, 2013 at 12:00 pm

    Great post.
    Poor sleep affects longevity as well…

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