Soulful Serenade or Clinical Threat?

Posted on October 7, 2010 at 7:00 am

Take a look at the picture below, then watch the video which is addressed at the same Hank. This one should be pretty self explanatory: acclaimed spoken word artist Sekou’s soulful serenade versus a threat-filled intrusion into our innermost sanctuary… our home, our couch, our treasured time with a loved one. A fear based approach does work for some – but not most. Ask yourself, which one lights your fire?

If you listen hard enough, you’ll realize the majority of our healthcare communications are crying. Why? For the most part, they’re not proud of who they are and they don’t feel good about what they do – and don’t do. Where is the passion? The inspiration? The joy and soul in our health messaging? Take a moment to reflect on your own life… are you the embodiment of a stress case as are so many of us? Fully aware at all times that there is more to be done (and done well) than you could possibly accomplish in a lifetime of lifetimes? Stay in that space for a minute – research shows it’s where most of us spend most of our days – and reflect on this: what gets and keeps your attention when the world is screaming at you? Joy. Soul. Humor. Warmth. Inclusiveness.

Find that joy in you, and infuse it into the next ‘call to healthy action’ you give to your patients, your peers, your family, your members. Getting healthy is vitally important. It’s also not a piece of cake (mmmm – cake). So let’s take a note from the book of Sekou – and start inspiring folks to take little steps every day to a bigger happier life… one that’s just a teeny bit less stressful, a teeny bit more wholesome, and eventually, a whole lot more healthy.

Seduce health with us, baby!

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  • Pam October 21, 2010 at 5:50 pm

    Passion. Inspiration. Joy. Soul. Sekou’s got it all and made me get it too. Love this guy! I’m a believer!

  • Allen Liu December 3, 2011 at 2:55 pm

    I love it! Very inspiring =) Now that I have seen this, it is shocking to me how the ad approaches the same issue. It is kind of sad that I have sort of gotten used to this sort of advertisement.

    Thanks for sharing.