Posted on May 27, 2011 at 6:48 am
There’s nothing funny about bladder control, right? It’s serious, it’s a medical condition, it’s intensely personal, and the only time we can laugh about it is when it’s part of a gross-out scene in a movie. Or at least that’s what we’ve been led to believe by the way it’s typically represented.
Close-ups of surgical grade adult diapers in our magazines do a great job of illustrating absorbency while dampening the spirits (pun intended) of their target audience by making them feel frumpy, old, and embarrassed.
And now, as part of the health reform bill, Medicare Advantage plans are being asked to talk to their members about exactly this topic. Talk about uncomfortable.
Truth is, these issues have a huge impact on quality of life. But guess what – there are times in life when losing control means you’re having a good time – like when you’re laughing so hard you just can’t help it. Or when you suddenly decide to sprint down a beautiful stretch of beach just for the heck of it.
So maybe instead of the graphic diagrams (which have a purpose, but are even more fun to explore through something like this), we encourage improved bladder control in a positive light…
“Laugh every day until you ALMOST pee your pants. What the heck, laugh until you pee your pants and just don’t care!”
It’s advice we’d be silly not to take.