Conversation
Bully for you!
Thursday, November 3rd, 2011
As any grade school kid can tell you, there’s no shortage of creative ways to insult people. And while there may have been a kid or two throughout history who actually made a change based on these kinds of “fat…
Gaming the system
Tuesday, July 26th, 2011
Gamification may be all the rage, but the philosophy behind it isn’t new. In fact, Plato is believed to have said back in Ancient Greece that “you can discover more about a person in an hour of play than in…
Breastfeeding without feeling like a boob
Friday, July 8th, 2011
In our neck of the woods, breastfeeding is back in style.
Of course for many it never went out of style, but like many parenting approaches, it’s seen its share of controversy.
Savvy marketers have found all kinds of
Potty humor
Friday, May 27th, 2011
There’s nothing funny about bladder control, right? It’s serious, it’s a medical condition, it’s intensely personal, and the only time we can laugh about it is when it’s part of a gross-out scene in a movie. Or at least that’s…
Garage rock
Tuesday, May 10th, 2011
Lots of gyms claim to foster a sense of community…and many of them make good on their promises. But here’s a trend that takes community to the extreme – neighbors creating their own gym.
One such example is the
Getting the throngs to “tune in” to health
Thursday, April 28th, 2011
While the exact viewership figures vary, there’s little doubt that this week’s royal wedding of Prince William to Kate Middleton has engaged a sizable percentage of the world’s interest. Everyone from pop singers to a certain venture capitalist titan who…
The stars have it
Tuesday, March 29th, 2011
We know, we know. He’s overexposed.
But behind all the tiger blood and warlocks (not to mention the window into his disturbing family life), Charlie Sheen has sparked national attention to behavioral health.
He’s not your typical poster child for…
Death by Character Flaw
Tuesday, March 1st, 2011
Here’s a big, red message we’ve been seeing on billboards and bus-stop shelters:
Whom do you think this message is targeting? What kind of emotions is it aiming for? How about action – would it move you to do…
No more shots in the dark
Wednesday, February 2nd, 2011
Celebrities typically make for very good spokespeople.
For example, the anti-vaccination policy got a very high-profile lift from its unofficial spokesperson, Jenny McCarthy. Due in part to her celebrity status, many parents began to question the safety of childhood immunizations.
Do not “Do Not Resuscitate”?
Thursday, January 13th, 2011
You may have noticed our recent piece about having one of the toughest conversations we have in life – how we would prefer to die.
It’s probably always going to be awkward to some degree, but we’ve found that…