About Us

The Movement

Here’s something we’ve noticed. Sadly, folks aren’t sitting around waiting for the health care industry to lecture them into better behavior… in fact, most people are busy having lives that are filled with their own stresses and opportunities. The goal of Seduce Health is to harness the incredible creativity and passion in all of us who are working so hard to effect change… and to use that creativity and passion to bring joy and inspiration back into the conversation we are having with the public about their health and wellbeing.

What does that mean exactly? It means we want to get a public conversation started about how we can reframe how we ask people to change their behavior, to live healthier and therefore happier lives. To move from fear and lecturing to passion and dreams, hope and beauty.

Join us.

The Founders

Dr. Roni Zeiger is Chief Health Strategist at Google where he helps lead efforts in health search, Google Body, Google Health, and health projects at google.org including Google Flu Trends. He continues to see patients on occasional evenings and weekends at a local urgent care center. Roni earned his MD at Stanford and completed his internal medicine residency at the University of California, San Francisco. He has written and edited several medical textbooks and has published articles on topics including continuing medical education, clinical decision support tools, and searching for health information on the web. Roni also created a tool called Diagnosaurus which helps clinicians remember the possible diagnoses for given symptoms — the smartphone version of this tool has been used by more than 100,000 medical students and physicians.

Roni has worked as a primary care physician, an urgent care physician, and has served as a Clinical Instructor of Medicine at Stanford University School of Medicine. He was a fellow in medical informatics at Veterans Affairs in Palo Alto, California, and received a masters degree in biomedical informatics from Stanford University. Roni currently serves on the Board of Directors of Medic Mobile and of the Society for Participatory Medicine. He lives with the best wife, daughter, and son a man could ask for.

Alexandra Drane has devoted her career to inspiring people to lead healthier, happier and more engaged lives through the use of innovative technology. Her entrepreneurial spirit and passion for technology and design have led to the launch of four successful healthcare ventures over the past 15 years. She is currently President and Co-Founder at Eliza Corporation, which was named one of Entrepreneur magazine’s “100 Brilliant Companies” in 2009.

Alexandra’s belief in adding a touch of joy to the often staid world of healthcare communications has been adopted by the nation’s top healthcare organizations, and the results of Eliza programs have been recognized by organizations including the Centers for Prevention and Disease Control, the BlueCross BlueShield Association, URAC, The Consumer Directed Health Care Congress, Harvard Medical School, and more.

Alexandra is also a co-founder of Engage with Grace, a not-for-profit movement launched in October 2008 aimed at helping people understand, communicate and have honored their end-of-life wishes. She lives in the Boston area with her man and two young children – all of whom remind her every day what it means to live life to its fullest.

The Story

On a trip to New York, Roni was taken aback by the diabetes messaging splashed across the city’s billboards. The message was in stark contrast to the transfixed-to-your-seat-then-jumping-up-with-energy-and-passion performance delivered by spoken word artist Sekou Andrews at a past Health 2.0 conference. Back then, Sekou had introduced Eliza Corporation’s concept of getting Soul to Soul with our healthcare communications.

“Now that’s how we should talking about health,” thought Roni. So Roni called Alex and the rest, well… you’re looking at it.